Elanpro unveils its new logo and tagline, rebranding itself for the first time in 11 years

One of India’s leading commercial refrigeration company, Elanpro (Elan Professional Appliances Pvt. Ltd.), unveils its new logo and tagline today. Upholding its new brand positioning and vision for the consumers, Elanpro redesigned its logo to match its current offerings and solutions.

The new logo provides a definite power to the brand. Offering the best solutions in product manufacturing and supplying under one roof is symbolized by roof-shaped bold letter ‘A’ in the logo. The same letter pointing upward with its peak illustrates the progress of the company. Also, the letter ‘A’ is extended on both the sides which signifies the objective of growth. The colour combination used in the logo personifies brand traits like reliability, safety, elegance, trust, and establishing a connection with the operating industry. The font represents that we stand tall and establish authority and positioning of experts in the market.

The new defined logo is also supported by a strong tagline – ‘The Commercial Refrigeration Experts’ which embodies the brand's quality of delivering innovative, world-class and consistent quality products.

Mr. Ranjan Jain, Managing Director, Elanpro said, “Being one of the key differentiators in the industry, we stepped forward to redefine our brand positioning. Built on three strategies - offering innovative and transformative products, excellent customer services and upholding trust among its stakeholders, we at Elanpro evolved our vision and mission and redesigned the logo. The newly created logo along with its tagline is synchronized with our defined brand positioning. With expanding our presence in all the major cities and developing an impressive infrastructure and offerings to our end customers, we look forward to establishing and sustaining our brand identity for a longer term”.

With the recent launch of Portable Covid Vaccine Freezers, Elanpro is expanding its reach in the market. Thus, the new logo developed through a collaborative process reflects the company as a differentiator with a new positioning.