Eleven Brandworks bags the creative mandate for Homeshop18

Homeshop18, India’s leading on air and online retail brand has appointed Eleven Brandworks for handling their creative duties. The agency triumphed the selection process which involved a multi-agency pitch. Eleven Brandworks has been entrusted with the duty of  building and establishing a strong ‘HomeShop18’ brand across the verticals of TV, web and mobile.

Following the association, Rashmi Berry, CMO, and Homeshop18 said, “Eleven Brandworks displayed the right combination of creativity & agility, both critical in the highly competitive and cluttered E-commerce space. We look forward to building a compelling & differentiated brand with them with their highly talented team of professionals ”.

Commenting on the win, Prateek Bhardwaj, Founder & Director, Eleven Brandworks said, “Homeshop18 is already a household name in India. Eleven Brandworks’ mandate is to create a robust integrated strategy for the brand and help carve a distinct dotcom brand out of it too."

Eleven Brandworks is a full service agency, based in Mumbai and Gurgaon, founded more than three years ago by Prateek Bhardwaj, a creative director from McCann-Erickson. Its client list includes Tata Mutual Fund, Times Group, Big FM, Archies Ltd, NDTV Goodtimes, Sportsfit, Star Plus etc.

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