Ellaranthalla Namma Raaji is the new fiction at Suvarna

After the series of successful fiction launches like Sindhoora, Lakumi, Guru Raaghavendra and Classmates, which helped Suvarna become the strong no.2 GEC in Karnataka, Suvarna has more to offer in August. Set in the backdrops of beautiful Madikeri, the new fiction, Ellaranthalla Namma Raaji (Raaji is unlike any other) would be telecast from August 2nd.

"As the name suggests, Ellaranthalla Namma Raaji is indeed a refreshingly different serial from Suvarna, and fits in to our new strategy of thinking. This revolves around an insight that the new India is driven by many youngsters who come from small town background. We have roped in Hemanth Hegde, known kannada film director, to makes his first tele serial with this" says Anup Chandrasekharan, Business Head, Suvarna.

"Like in famous Malgudi Days, we wanted to tell the story with simple characters set in the backdrop of natural and simple small tonw. Majority of it shot in Madikeri" adds the director Hemanth Hegde (of recent Houseful fame).

Suvarna started setting benchmarks by introducing new generation fictions in Karnataka. Recent launch, Classmates, which opened with 3+ ratings, is all about teenage students' life; Lakumi & Sindhoora are well received as family entertainers. Guru Raaghavendra Vaibhava is a mytho, one of the most expensive television serials in Kannada, watched by all age groups. The new launch from August 2nd, Ellaranthalla Namma Raaji is a story of a small town girl making it big. Sort of balancing between routed middle class background and the opportunities that new India brings in. And how a small town girl keeps up her pace with the developments.

Ellaranthalla Namma Raaji will be telecast from 2nd August, during weekdays at 7pm.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media