EMVIES'13: Mindshare walks away with 'Agency of the year'

The eagerly awaited 13th Emvie Awards for the year 2013 were given be the Advertising Club on September 6th at the Taj land’s End in Mumbai. With three golds, nine silvers and six bronze, Mindshare walked away with the ‘Agency of the Year’ title. For the ‘Agency of the Year’ award, Mindshare obtained the highest points of 165 this year as compared to 160 last year. The other big winners were Lodestar with five golds, seven silvers and one bronze while Ogilvy bagged four golds, six silvers and three bronze. Maxus won three golds, two silvers and three bronze awards and IBS received three golds as well as the Grand Emvie for its campaign, Tata Docomo’s Hyper Personalization. The ‘Client of the Year’ award was won by Hindustan Uniliver.

Mindshare got two golds for its '5.2 years of digital content viewed in just six months!' campaign for Axe Deodorant in the Best Media Innovation - Digital (social media) category. The agency won the third gold for its 'Cholchhe Na Aar Cholbe Na: "Can't Happen", Won't Happen Anymore!' for ABP Ananda in the Best Integrated Campaign - Media/ Media Property category.

The silvers were won for Godrej Appliances Range (Best Media Strategy - Consumer Durables), ABP Ananda (Best Media Strategy - Media/ Media Property), Closeup Toothpaste (Best Media Innovation - Radio), Horlicks (Best Media Innovation - Out of Home), Lay's (Best Media Innovation - Sponsorship), Close-up Toothpaste and Axe Deodorant (Best Media Innovation - Branded Content), Lifebouy Handwash (Best Media Innovation - Print (dailies)) and Idea (Best 

The second best agency, Lodestar with 150 points won golds for its 'National Headache Reliever' campaign for Saridon (Best Media Strategy - Consumer Products), 'Making Milk Exciting - The Olympics' campaign for Amul Milk (Best Media Innovation - Sponsorship), 'Unfinished Stories' campaign for Tata Docomo (Best Media Innovation - Print, dailies) and 'Coke Studio: One with youth' campaign for Coke Studio (Best Integrated Campaign - Consumer Products).

Maxus with 120 points won two golds for its 'The Advantage and Disadvantage' campaign for Fiat in the Best Media Strategy - Consumer Durables and Best Media Innovation - Digital (Search) categories. One more gold was won for 'Your Wish is My App' campaign for Nokia Lumia (Best Media Innovation - TV - Media/ Media Property).

Ogilvy India was places in the 4th position with 85 points, Madison Media Pinnacle was fifth with 85 points. MediaCom Communications was in sixth position with 80 points and ibs came seventh with 65 points. DDB Mudra Max with 50 points, MEC with 30 points and OMD India with 20 points were ranked in the eighth, ninth and tenth positions respectively.