#EntrepreNaari turns to woman-led digital organisation
Think North Consulting, has become the branding, marketing and strategic partner for #EntrepreNaari, a new network that makes business resources, mentorship, learning opportunities and guidance easily accessible to established and aspiring women entrepreneurs. The aim of the network is to change the diversity equation for women entrepreneurship in India — and the need for such a network is apparent. Within hours of the launch, #EntrepreNaari welcomed its first 500+ members.
#EntrepreNaari is a community for and by women. It is a joint venture by two phenomenal organisations working within the gender equality space — Aspire For Her, which is led by Madhura DasGupta Sinha, and Project Naveli by Navya Nanda. Supporting the network in a leadership role is Dipika Singh, Founder, She Means Business. The launch was powered by yet another woman-led organisation — Think North Consulting. Founded by Anuradha Agarwal, Think North Consulting is a highly-recognised branding, marketing communications and marketing technology firm that caters to dynamic organisations across diverse industries and verticals. Anuradha also serves as a Director for JanaJal, a brand that is striving to make safe water available to communities.
As a part of the launch strategy, it is the Think North team who coined the term ‘EntrepreNaari’, and went about creating a unique brand identity and a strong digital presence. They were an equal and enthusiastic part of all the launch activities.
“Shout out to Anuradha for the name and the association, it captures everything that we are trying to build so perfectly. The aim is to support other women who are successfully running businesses and a lot of resources that we are creating are to give the women a one up in the business world and making sure that they succeed”said Navya Nanda on the launch of #EntrepreNaari.