Equitas Small Finance Bank TVC crosses 4 lakh views on Facebook

Equitas Small Finance Bank thrilling TVC ‘Route ah Mathu’ that stands for ‘Change Your Approach’ has crossed 4.10 lakh views on Facebook and more than 2000 shares. The TVC was launched last month before the launch of Equitas Small Finance Bank(SFB).

Developed by FCB Ulka, the latest commercial by Equitas is an implication on the Banks new approach to ease the banking experience for their customers through innovations and technology. The campaign invited entries from the audience on how they'd like their bank to be and some of the suggestions were considered/ implemented in the banking operations.

The music video just pushes that envelope a bit further by driving this point across with a tone of voice one wouldn't associate with a bank. A fun, colourful, tongue in cheek, absolutely non-product-selling music video was just about the farthest thing from a banking communication as one could be. And, that’s where Equitas wanted to be and drive the message that It’s fun banking!

https://www.youtube.com/watch?v=qbeE_J4eMRY