banner image banner image
 

Eros Now Partners with The Mobile Wallet

Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE: EROS) (“Eros” or the “Company”), a Global Indian Entertainment Company, today announced its partnership with TMW Fintech Pvt Ltd’s ‘The Mobile Wallet’ – India’s fast-growing financial technology service that makes daily transactions easy as users never have to reach for their physical wallets. As part of the partnership, The Mobile Wallet users can take advantage of a special offer and enjoy Eros Now’s massive entertainment library which consists of over 12,000 movie titles, original series, music videos, short form content (Eros Now Quickie) and more.

Eros Now is the first and only online video streaming platform that can be accessed in the newly introduced ‘Entertainment’ tab of ‘The Mobile Wallet’, a doorway to entertainment for over 2.5 million active users of the digital wallet.

Speaking on the partnership, Rishika Lulla Singh, Chief Executive Officer, Eros Digital, said, “The Fintech industry has witnessed immense growth in India and this partnership solidifies the continual innovation of both Eros Now and The Mobile Wallet to enhance user experience. The collaboration will enable us to cater to the potential online video streaming audience by offering them a wide array of entertainment content to choose from. The newly curated ‘Entertainment’ tab featuring Eros Now also adds a new dimension to the unique offerings of The Mobile Wallet and promises to further engage its users.”

Vinay Kalantri, Founder & Managing Director, TMW Fintech Pvt Ltd, said, “The blend of financial solution with entertainment strengthens our unique offerings portfolio. The additional engagement that this partnership will drive also promises the growth of technological infrastructure. We are glad to partner with Eros Now and introduce an ‘Entertainment’ category.”

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing