Essence appoints Pat Crowley as their first CEO in Australia

AKQA media’s Pat Crowley has been appointed as the first CEO of Essence in Australia, as AKQA Media becomes part of the Essence network.

The combined agency will operate as Essence with 250 people across three offices in Brisbane, Melbourne and Sydney.

Pat Crowley: “I was lucky enough to spend time with the Essence team a few years back and it gave me a very good insight into what is a wonderfully exciting tech, data and digitally lead business it is. Crowley has been working with Ikon business from 2002 to work on the CBA account which he has been leading for the past 16 years.

Gangadhar, Essence APAC CEO: “Australia is a highly exciting market with its advanced marketing, media and technology landscape. I’m delighted that Pat and the AKQA Media team across Brisbane, Melbourne and Sydney will be joining our Essence network.

Ashutosh Srivastava, GroupM APAC CEO and acting CEO for GroupM Australia: “This is the next part of GroupM’s strategy in Australia. We’re excited to welcome Pat and the talented team at AKQA Media into GroupM to be part of our mission to shape the next era of media where advertising works better for people.

AKQA will continue to operate as a strategic design and innovation company under APAC Managing Partner Brian Vella.