ET NOW Swadesh announces ‘Tax Mahakumbh’

ET NOW Swadesh, the leading Hindi Business News Channel, announces a groundbreaking initiative – ‘Tax Mahakumbh’ scheduled on February 24 from 11 AM to 2 PM. A first of its kind initiative, ‘Tax Mahakumbh’ aims to simplify the complexities of tax planning by providing expert advice and insights from distinguished financial planners and renowned tax experts. Aligned with ET NOW Swadesh’s ethos of "Badho Desh Ke Sath," this exclusive campaign seeks to guide viewers right from the very first step of tax planning.

‘Tax Mahakumbh’ symbolically mirrors the essence of the Mahakumbh concept, bringing together experts from different realms of tax planning and advisories under one roof, to  address complex yet crucial taxation questions, including understanding of tax brackets for various individuals, indirect taxes paid by individuals, and tools to save income tax. The campaign will feature esteemed figures including DS Saxena (Former Principal Chief Commissioner of Income Tax), Ved Jain (Former President, ICA), Pankaj Mathpal (MD - Optima Money Managers), Feroze Azeez (Deputy CEO, Anand Rathi Wealth Limited), Bejon Misra (International Consumer Policy Expert), and CA Sudhir Kaushik (Co-founder & CEO, TaxSpanner.com).

Nikunj Dalmia, Editor-in-Chief, ET NOW and ET NOW SWADESH said, “Our vision with Tax Mahakumbh, is to equip every Indian with the essential knowledge and guidance for effective tax planning. In a country where financial literacy is pivotal, this mega event is symbolic to our commitment to provide financial empowerment to individuals. We firmly believe that an educated taxpayer is essential for economic prosperity, and I am confident that this campaign will enable individuals to foster confidence and competence in their financial journey.”

Bolstered by a team of seasoned financial and business journalists led by Nikunj Dalmia - Editor-in-Chief, ET NOW and ET NOW SWADESH and Ajaya Sharma, Pooja Tripathi, and Abhishek Satya Vratam, the campaign will feature a dedicated Q&A session, facilitating direct interaction between experts and viewers. This pioneering initiative is tailored to elevate awareness and educate investors.