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ETMONEY becomes First in the Country to launch Aadhar based SIP payments

In line with its promise to make investments more seamless and accessible to  the widest section of Indian society, India’s favorite investment app, ETMONEY has launched the country’s first Aadhar-based SIP payments feature.  With this, anyone can now start a  SIP online and set up automatic payments using a simple Aadhar based OTP verification.

In a country like India, digital banking services including netbanking have a limited reach and face obstructions like failed login attempts and the hassle of remembering passwords. Because of this setting up automated SIP payment instructions, popularly known as payment mandates, has limited success rate. But with more than 100 Cr bank accounts linked to Aadhar, and the simplicity of OTP verification, this new feature can now make online investments accessible to a larger section of the society. 

ETMONEY’s latest innovation is a step forward in its vision to make India financially stronger. And this Aadhar-linked SIP payment mandate will enable more Indians to invest regularly via SIPs, promoting  better financial  discipline amongst the masses. 

Speaking on the latest Aadhaar-based SIP set up, Founder-CEO Mukesh Kalra said,  SIPs work best for investors who automate the payment towards their monthly investments. And we want to help all those Indians who find using their bank's internet banking cumbersome by providing them an option to set up their SIP mandates easily through their Aadhar linked bank accounts. We are confident this will go a long way in taking online investments to that section of Indian society who are still not a part of digital banking services.”

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