Euro RSCG wins the creative mandate for Zee Business

Euro RSCG has won the creative account of Zee Business. The agency's Gurgaon branch will handle the business. The account size is reportedly around Rs 8-10 crore and the Gurgaon branch of the agency will handle the account. The incumbent agency for the account was DraftFCB Ulka.

Satbir Singh, Chief Creative Officer, Euro RSCG, confirmed the news to Adgully. The pitch was initiated a month back, following which Zee Business chose Euro RSCG to handle its creative mandate.

Talking about the account movement, Raktim Das, Business Head, Zee Business, told Adgully, "We saw a lot of potential in what Euro RSCG presented and chose them as our creative partner for our overall marketing communication. Zee Business has grown by leaps and bounds in recent times. Today it is a dominant player amongst all business channels in the country. Its leadership amongst all business channels in the country during the stock market hours ' the prime time for any business channel is now well established. We now look forward at Euro RSCG to build on our leadership position and provide a fresh perspective to Zee Business communication in an increasingly competitive space"

This win follows the agency losing out on a big account like Dainik Bhaskar a few months back.

It is reportedly believed that the agency will work at strengthening the channel's position in the Tier 2 an Tier 3 cities.