Eveready Industries India Limited releases new TVC, Give Me Red

Eveready Industries India Limited (EIIL) released its new Give Me Red TV commercial today.

The core idea behind this communication is to reiterate the fact that Give Me Red has always epitomized hi- octane energy and exhilaration. A young, fully decked bride-to-be takes a surprise plunge into marriage by jumping off a plane, skydives onto the marriage venue in all the wedding finery to the applause and laughter of all assembled, including the amused bridegroom.

Speaking about the TVC, Mr. Anil Bajaj, Business Head for Battery and Torch Business stated, “Eveready has always stood for the younger generation breaking traditional molds of thinking. The latest Eveready commercial is fun. It is a bit of surprise and incredulity. Yet it has so much of endearment and brand proximity. The energy, enthusiasm & drive of the youth to be “NOT just Ready, but Eveready” for everything is captured in this campaign”.

Mr. Trilok Singh, General Manager Marketing, further added, “The magic of Give Me Red is that the idea is open to newer and newer interpretations and executions for every new generation of consumers. From the grunge look of the 90s to the current execution of a different kind of metrosexuality, Give Me Red has adapted, yet changed. The messaging and the portrayal of the brand has constantly evolved.”

Dr Sandeep Goyal, Managing Director, Rediffusion Brand Solutions, remarked “Give Me Red is a cult campaign. We at Rediffusion are delighted to have remained part of the 30 years journey of the Give Me Red creative thought. The skydiving bride is the new hero. She is spunky. She is the new consumer – expressive and outwardly directed while being immensely self-confident and self-willed”

The new TVC will be seen across electronic channels during the months of March and April 2022.