Everest Wins Purva Land Account

Bangalore based plotted land developer, Purva Land, part of the Purvankara Group, has assigned their creative and digital business to Everest Brand Solutions.

Purva Land has presence in 9 cities, has developed 40+ million sq.ft. of area and has delivered over 35000 homes to 50000+ customers. Purva Land focuses on developing communities on the outskirts of thriving metro cities across the country.

Says Dhruba Ghosh, Executive Vice President - Marketing, Purva Land, “Plotted development as an asset class has really turned around the Real Estate market and with this growing demand clubbed to our portfolio, we were looking for an agency to partner with. An agency who can provide us with integrated solutions, be it Traditional, Digital, BTL or Experiential Marketing/Advertising. We chose to work with the team at Everest as it has a bunch of really enthusiastic, passionate and analytical advertising professionals, who work on insightful outcomes. Apart from delivering an integrated solution, the great mix of young and experienced minds looks extremely promising.” ”

Ruchira Raina who oversees Everest says, “Purva Land is a very interesting communication challenge. The profile of plotted land buyers is uniquely different. Team Everest will focus on growing this Purva Land proposition exponentially.”

Adds Rahul Vengalil, Executive Director, Everest Brand Solutions, “Everyone on the Everest team is excited about the Purva Land win. We are already getting ready to put out some very good and action-oriented creatives on the brand.”

The Purva Land business will be handled by Everest Bangalore.

Everest is a 75 years old agency. Last year it pivoted into a digital first entity that provides communication without lines.