#EverySmileMatters campaign by Britannia Good Day

On this World Smiles Day, October 5th, Britannia Good Day has launched the #EverySmileMatters campaign. The campaign focusses on a very important aspect that In Todays day and age, smiles have been taken for granted and we don’t smile enough. #EverySmileMatters holds an important message for everyone and asks consumers what is stopping them from smiling? The brands philosophy is to smile more for a Good Day.

This World Smiles Day, Good Day, has partnered with Smile Train India, the world's leading cleft charity that provides free cleft surgery and care to children. According to a Smile Train study, 1 in 1,000 Indian children are born with a cleft lip - a common birth condition that can occur alone or as part of a genetic condition or syndrome. Not only does this condition prohibit smiling, it can also cause difficulty in natural activities such as eating and speaking.

In an attempt to get more children to smile, Good Day is calling for consumers throughout India to get involved by taking one simple step – To share a smiling selfie. For every selfie shared, Good Day will make a donation to Smile Train. The donation will go towards cleft surgeries for children.

Consumers can share their selfies with Good Day on its Facebook, Instagram and Twitter brand pages using #EverySmileMatters.

The campaign is brought to life with GIF’s across Good Day’s social media platforms. With digital partner JWT, Good Day has launched a series of #EverySmileMatters graphics that call on all grumps – be it a professor, landlord or neighbor to show their best smile on World Smile Day and beyond.

Lastly, remember the Royal Guard at India Gate, who had to hold in his smile? The brand will be re-launching the film, originally launched last year, across its digital platforms in celebration of World Smile Day 2018. Keeping in line with the theme of the guard film, the #EverySmileMatters campaign brings to life how smiling is something we’ve all taken for granted but should certainly do more of.