Exclusive | Spreading the wellness mantra: Endzone's Divyu Gupta

The prevalent globalization of the Indian economy and more & more multinational corporations setting up shop in the country besides the growing awareness amongst the Indian populace on staying fit and healthy is leading the growth of wellness industry. A recent entrant in the sports, fitness & wellness category, Endzone aims to be a one-stop shop for all fitness personnel requirements. The company was launched in the March 2012 and is based in Delhi. The company provides services at multiple levels - to individuals, schools/colleges and corporates.

Speaking to Adgully, Divyu Gupta said, “The requirement for a corporate wellness programs, is constantly on the rise and we are one of the very few players in the organized sector that works with companies to develop customized programmes as per their needs.”

The potential is huge but the programs/ workshops must be unique and engaging for the customers, they must also be suited to the local needs. Wellness can be broken up into multiple categories. Wellness does not just mean someone showing up and chanting ‘OM’ for half an hour. Endzone offers customized programs depending on the requirement of the corporate, the size of the org. etc. Avers Gupta, “it could be a self defense workshop as self defense is something that relates directly to self confidence. The company offers a wide variety of services ranging from basic fitness, nutrition, basic martial arts to advance fitness & nutrition to yoga, tai chi, kickboxing etc. and how these things can be incorporated by the corporates to enhance employee performance.”

Most people in this field look at wellness from a medical or surgical angle. They look at curative solutions, whereas Endzone views at it from a different perspective – from a fitness perspective, i.e. to attack in the beginning, before a cure is needed.

The company has a number of quality professionals across different fields working for it. Adds Gupta, “we want to reach out to more companies of different sizes. Whether it’s a large firm with a 1000 employees or a small firm with 15-20 employees we can create a program for them. The programs are neither built nor priced in a way that they can only be undertaken by large firms.”

Endzone plans to expand operations by adding more trainers which would give more choices across different activities as well as for different options for the same activity. Says Gupta, “for instance we offer trainers for multiple activities but that does not mean that we only have trainer for each activity. Not only do we offer multiple activities, we offer multiple trainers for each activity. We started off with 5 or 6 trainers and are now working with over a 100 trainers in Delhi-NCR.”

The major competitive advantage of Endzone is the wide selection of services that they offer ranging from weight training, aerobics, martial arts, self-defense to yoga and meditation. Furthermore, the company deals with all the major gym & fitness equipment manufacturers of India. They provide consultancy to their clients to procure the most appropriate equipment at a reasonable price point

Although the wellness industry is characterized by a huge unorganized sector that is not really an impediment says Gupta. “Nor is there any barrier in terms of any regulation. The only obstacle is lack of awareness or information. There is still a need to educate people about the benefits of employee benefit wellness programs/ workshops.” To spread word about its offering Endzone  is already doing brand PR exercise. “We are also reaching out to HR people of various organizations in order to build a long-term association with them,” concludes Gupta.

Some of the projects that Endzone has successfully conducted are rugby camps for Bloom Public School and Mahavir Senior Secondary School, group classes at Delhi University and other reputed schools, personal classes for fitness activities throughout Delhi-NCR and gym setups for IILM Institute, Gurgaon. The company is also in the process of starting an online store called ‘Endzone Store’. which will deal in equipment, apparels and accessories  for sports, fitness & martial arts. The store will carry items from other reputed brands in addition to their own brands.