Experion Developers Appoints Rediffusion Y&R as its Creative Agency

Experion, a 100% FDI funded real estate developer has appointed Rediffusion Y&R as its creative agency, after a multi-agency pitch. As part of its  mandate, Rediffusion will be responsible for managing brand wide activities for Experion. The account will be handled by the agency’s headquarter in Delhi.

The agency will provide  strategic and creative inputs  in strengthening and enhancing the Experion brand and will work closely with the Experion team in  planning  and implementing  pioneering campaigns across media vehicles and channels.

Speaking on the development, Vinay Narang, Group Head of Communications and PR Experion Developers said, “ We are excited to appoint Rediffusion as our creative partner in our journey to strengthen the Experion brand  that stands for innovation, integrity and commitment to quality.  It is an important alliance in our brand’s  journey  and  we are confident that  Rediffusion will manage  our strategic and  creative needs effectively.”

Further commenting on the partnership, Allan Saugat, Business Head, Rediffusion Y&R said, “We are delighted to partner with Experion, a dynamic and rapidly growing company that is creating benchmarks in the real estate sector. We look forward to delivering remarkable campaigns  and  a long-term mutually  beneficial association.”

Experion is focusing on residential and mixed- use projects in primary and secondary cities in India with current developments in Delhi NCR including Windchants, an ultra luxurious residential project in sector 112, Gurgaon, Westerlies, a residential township and The Heartsong, a condominium development in sector 108, Gurgaon.