Extramarks celebrates the very ‘first teachers’ in its heart-warming Mother's Day campaign

This Mother's Day, leading EdTech brand Extramarks is paying tribute to every mother out there through a unique campaign called "#MeriPehliTeacher. The film honours every mother's role as the first teacher in her child's life.

Conceptualized by 'Social panga' and produced by ‘The Yellow Shutter’, the film maps the journey and relationship of a mother and a child through several instances of how mothers aid their kids in overcoming different obstacles, physically & mentally. Whether it's teaching them to stand, correct a ruined painting, instil confidence in them, or provide them that 'extra boost' on their first day of school. The film concludes with a montage of moms looking at their happy and satisfied children. 

With a poetic narration and heart-warming visuals that tug on the heartstrings, Extramarks celebrates mothers for their extraordinary contribution to our life. The campaign video captures with great simplicity the real-life instances of kids' day-to-day life and the involvement of mothers in various roles as the leader, caregiver, supporter, friend, and, most importantly, the first teacher. Each frame of the campaign video brings out the progressive relationship between a mother and a child, which has not changed even a little bit over the period. It has only evolved and become better. 

Arpit Agarwal, Vice President-Marketing, Extramarks Education, said, "This Mother's Day, Extramarks is celebrating mothers' unconditional love, support, and faith as educators, mentors, and motivators in our lives. Our campaign #MeriPehliTeacher salutes all the mothers for being our first teacher who shaped us into who we are and taught us how to navigate life’s difficulties. Our film depicts the special childhood moments we all have spent with our mothers that still bring us those inevitable pangs of nostalgia.”

He added, "Mothers as our ‘first teachers’ have introduced us to the process of learning and set the trajectory of great achievements for us. Extramarks’ s efforts are always to empower parents and teachers with indigenous offerings to bolster their engagement and participation in their children's learning journey. A recent addition to our cutting-edge portfolio is ‘The Teaching App’ to make the teaching process effortless and cater to all needs of educators alike.”

Extramarks unquestionably unique take on Mother's Day will definitely strike a chord with you. To watch the film, click here:- https://youtu.be/-tNC0uKDwBg