ExxonMobil launches rap campaign featuring Javed Jaffrey & SlowCheeta
ExxonMobil unveiled its new campaign #PoochaKyunNahi, featuring Javed Jaffrey, the famous voice of Bollywood and TV shows, and Chaitanya Sharma alias SlowCheeta - the rapper of Gully Boy fame.
“#PoochaKyunNahi” - a unique video campaign brings to the fore consumer’s attention to ask questions about the right engine oil. The video unfolds through a quirky rap battle between Javed Jaffrey who plays the role of a mechanic encouraging SlowCheeta to ask questions “#PoochaKyunNahi”, about the right engine oil and be aware of what is being used in the vehicle. The campaign is built on the very fabric of being an informed consumer. The consumer can either do an internet search or check for their queries on www.mobil.co.in/ask to make the correct decision about the right engine oil.
Speaking on the campaign, Kapil Mittal, Market Development Manager – India for ExxonMobil Lubricants Pvt. Ltd said, “The real challenge today is to be well informed about products we use in our vehicle. The “#PoochaKyunNahi” campaign, with the intention of displaying the importance of engine oil, engages the audience to ask right questions to make right decision. We at ExxonMobil are determined to deliver to our consumers’ needs as we also acquaint them with the right knowledge of the products used in their vehicles. “