Famous Innovations launches new social experiment for Burger King

Famous Innovations has conceptualised a film for Burger King's unique offering - the Crispy Veg Burger that can be eaten from both sides. The film features real consumers at Burger King outlets and portrays their confusion as the burger is served flipped upside down. Soon consumers realise that the same burger tastes different when consumed flipped, because of the order in which the spicy tangy sauce and patty come in.

Tulika Rungta, Business Head, Famous Innovations, said, "Burger King is one of the bravest and most well-defined brands in the world. This makes the challenge that much bigger for us. Not only does the work have to be innovative and world-class, but also true to the brand and effective. Just like our new campaign - which is a habit-change, more than an ad. Our insight was that today’s young Indians want the most out of every experience. So, they enjoy the same food in different ways. That’s their way of making food fun. Our idea is a quirky version of this approach, by simply flipping the Crispy Veg Burger, it can be enjoyed two ways - crispy side first or spicy side first. Which is a true expression of the global Burger King philosophy of “Have it your way.” We are so excited and look forward to many more to come.”

The film went on air earlier this week and will be supported by Digital, Outdoor and Activation.

Creative Agency: Famous Innovations

Director: Kishore Iyer

Production Company: Nirvana Films