FDC Limited signs One Source to handle Enerzal’s digital remit

Homegrown pharma major, FDC Limited, parent to brands such as Enerzal, Enerzal Zero and several others, today announced its partnership with leading Indian integrated marketing business impact consultancy, One Source. Involving brand management across paid, shared and owned platforms, the remit will span digital and content marketing for the Enerzal brand.

Enerzal is India’s number one electrolyte-based source of hydration launched in 2014. Highly recommended by the medical fraternity of the country, it contains no caffeine, preservatives or artificial sweeteners. Available in three flavours – apple, orange and lime – Enerzal is available across variants such as sachets, pet jars, tetra pack and pet bottles. The brand recently introduced an addition to the product range, Enerzal Zero. The addition has zero sugar content and is specifically designed for diabetic patients and fitness enthusiasts.

For One Source, the mandate will be spearheaded by lead counsel on the account, Akanksha Srivastava, supported by the national team across Mumbai, Delhi, Bangalore, and Hyderabad.

Speaking of the partnership, Mr. Anang Basu, Deputy General Manager - Marketing, FDC Limited, opined, “When we started working on a slew of integrated marketing projects with One Source, I realized their thought process is extremely result-oriented and outcome-oriented. They think integrated and not tools, which means they look at the best way to find an outcome, not a tactic – something that I look forward to continuing as the hallmark of our relationship. At FDC, our focus as game changers, is on partnering with other gamechangers”.

Srishty Chawla, Co-founder, One Source said, “Our focus as a consultancy has always been on doing work that grows brands and bottom lines. More than 70% of our business is referral-based, and we knew this would happen invariably, if we stuck with our motto of being a revenue center for our clientele”, to which added Sandeep Rao, CEO, One Source, “We are honoured to work with a leading pharma major such as FDC Limited, especially in light of our extensive experience in the healthcare, wellness and pharma space. In a wellness-focused India, Enerzal trumps all options, and telling that story is going to be our joy and privilege”.

In the last two fiscals, One Source has grown 100% across clientele, revenue, headcount and more. Across their offices, they service Indian and global market leaders across BFSI, construction, manufacturing, pharma & healthcare, plastics & packaging, business consulting, e-commerce, ICT, the start-up space holistically and more. The firm has signed on more than a dozen integrated clientele in the quarter ended June, 2021, basis business impact-focused, revenue generating integrated marketing.

Of note is the fact that even amidst COVID-driven turmoil, One Source has grown across parameters at ~20% Q-o-Q, that they have offered appraisals north of 20%, and not gone for any retrenchments.