‘Feeling blah? Veganuary could be the cure’ claims new ad

1. Veganuary – the global movement to try vegan for January and beyond – is helping cure the post-holiday blues with hope, claims a new advertisement from the charity. The inspiring ad speaks to anyone who has ever felt sluggish after the holidays, or uninspired by meals, or doom from scrolling on their phone. Veganuary is the coach to help you take on any type of ‘blah’ feeling. The fun and 80s-reminiscent ad will be streaming across Disney+Hotstar and invites everyone to sign up for Veganuary 2023.

The ad, follows a family that has fallen into a funk after the holidays, showing classic signs of feeling ‘blah’ - doom-scrolling on their phones, lacking enthusiasm and motivation in the kitchen. Upon signing up for Veganuary, they are visited by their own personal “Veganuary coach” - played by vegan actress and influencer Gabrielle Reyes (@onegreatvegan) - who helps empower the entire family into a bright new year filled with delicious food. In addition to India, the inspiring ad will run worldwide on Facebook, Instagram, YouTube and TikTok as well as on screens in restaurants and gyms in New York City.  The video is produced by Asher Brown/Pollution Studios”.

"Climate anxiety is real, but we can’t let anxiety lead to apathy,” said Prashanth Vishwanath, Veganuary’s Head in India. “Veganuary is inviting you to choose action and choose hope this January by trying vegan for 31-days. We'll be here to coach you through every step of the way!"

Veganuary 2022 participants surveyed* reported having improved energy (49%), improved mood (48%), and overall improvements to their health (50%) after their one-month Veganuary challenge. In addition, 67% said taking part in Veganuary helped them feel more inspired in the kitchen, 59% were making more adventurous food choices and 58% more sustainable food choices when surveyed again six months later.**

Everyone who registers for the challenge will receive many free resources, including a starter kit made for Indian participants, daily plant-based recipes, nutrition guides, a budget meal plan and access to discounts and special offers. Veganuary’s new podcast series launches on 1st January alongside a new 31-day YouTube series, both designed to offer people additional ways to participate along with the 31 daily coaching emails they receive when they sign-up. 

 Website: https://veganuary.com/en-in/