Ferrero Rocher celebrates Valentine's with campaign ft Sara Ali Khan
Ferrero India Private Limited, part of Ferrero Group, one of the world’s leading manufacturers of sweet packaged products is set to mark Valentine's Day, the season of love with the actor Sara Ali Khan, in a Ferrero Rocher Moments digital campaign film, ahead of Valentine’s Day.
Evoking an enchanting setting that captures the affection in the air this February, the actor, steps into the spotlight to share a ‘Sara-certified Shayari’, her signature way to say Shayari’s. In her inimitable way, she reminds us why Ferrero Rocher Moments are the perfect delectable treats to elevate the celebration of love and joy on Valentine’s Day and urges viewers to # MaketheMmmmomentPerfect.
The campaign, #MaketheMmmmomentPerfect gives an indulgent product experience like never before. The communication showcases Sara’s love for the brand when she does the heart gesture and on the consumption of the product, she loses herself in the mmmmoment. The Mmmmoment voice device and the product dramatization added in the content builds the delight and taste credentials for the brand.
Speaking on the campaign, Mr Zoher Kapuswala, Marketing Head, Pralines, Ferrero India said, "Valentine's Day celebrates the cherished moments spent with our loved ones and paves the way for more such memories. This year, with our campaign film starring Sara Ali Khan, we encourage consumers to embrace the spirit of love by gifting and sharing our premium Ferrero Rocher Moments to the special people in their lives. Our objective is to be a brand that effortlessly blends into these beautiful occasions, adding to the excitement of making joyous memories that lasts forever.”
Manufactured at Ferrero India’s state-of-the-art plant at Baramati, near Pune, Ferrero Rocher Moments is proud to be a part of the government’s ‘Make in India’ initiative. Ferrero Rocher Moments comes in an easy-to-share premium gifting pack and is crafted to make the brand relevant not only to festivals but to everyday occasions as well.
The digital campaign will be leveraged across social media platforms.
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