Fever 104 FM launches an aggressive campaign to honor the contribution of "Master Blaster'

Fever 104 FM, the number 1 radio station in Delhi today announced an innovative way to cheer and lend support to Sachin Tendulkar. In a one-of-its-kind campaign Fever 104 FM urges people of Delhi to support a historic deed ' to name one of the roads in Delhi to honour the God of cricket, Sachin Ramesh Tendulkar. Sachin, who is on the verge of scoring his 100th test century in International cricket is not only the most competent batsman and the most worshipped cricketer in the world but also holds just about every batting record worth owning in the game.

Fever 104 FM aims at garnering support and getting the Delhiites to cheer for Sachin with vigour so as to persuade MCD in naming a road in Delhi after the great Indian Master Blaster. Listeners can sms at 54242 (Sachin- space- their name). They can also log on to Facebook page (https://on.fb.me/sachinmarg) and extend their support by voting for the initiative. ' Dilli ka haq, Sachin ke naam pe sadak. Sachin Tendulkar, who started his cricketing career when he was only 16 yrs old, has now evolved to rule the game. Completing 23 years in international cricket, he has the most number of runs and hundreds in Tests and ODIs in International cricket.

Players from the Indian cricket team are also personally requesting the Delhi Mayor to consider the concept. Supporting the initiative Shanthakumaran Sreesanth says, "I am very happy and excited about this movement, agar koi aisa samman deserve karta hai to woh Sachin Paaji hain. It's a great Initiative and would love to extend support in every way possible. Yeh Dilli ka hi nahi poori India ka Haq hai yeh".

The radio station has also roped in Sudhir Kumar, the die hard Sachin Fan to canvass for this campaign. He along with Fever jocks will drive this movement in the whole of Delhi over the coming week.