Fever 104 FM's Ramayan now goes Mobile

Fever 104 FM, the most innovative radio station, has now partnered with Tata Docomo and Tata Indicom for its highly successful series ' Fever Radio Ramayan. The on-air saga that won gold at the famed New York Festival, has been specially crafted and programmed for mobile and will now be available to all Tata Docomo and Tata Indicom subscribers at a minimal rate.

Celebrated artists such as Naseeruddin Shah, Anupam Kher, Om Puri, Javed Jafferi, Ratna Pathak Shah and Jayati Bhatia are the star cast of the Hindi version. Whereas, Sharath, Sihi Kahi Geetha, Srinagara Kitty and Dilip Raj are part of the Kannada version. With the scale of this mega production, it is one of the most ambitious radio projects of all time.

The audio series was previously launched on Airtel in April 2011; the service has around 4 lakhs subscribers in such a short span and is gaining momentum. It is currently available in Hindi and Kannada, soon in Telugu and Tamil too. Come October, the service will be available to all Tata Docomo and Tata Indicom Customers. Users can call 543346, and listen to all the 120 episodes of Fever Ramayana in Hindi and Kannada.

S Keerthivasan, Business Head, Fever 104 FM, said, "The rapid increase in mobile subscribers in India has created a huge demand for new and innovative content. Fever Radio Ramayan on Airtel was our first experimental step on a new platform and the response has given us confidence put many other projects in the pipeline. Ramayan is a timeless classic; all age groups love and learn from it. I'm sure this initiative will be as appreciated by listeners, as our radio version was. "