Star Plus crosses 200 GRPs mark on back of mythological sagas
Star Plus has always been a front runner when it comes to entertaining audiences with its definitive content choices. With a monthly reach of 203 Mn viewers, the channel has once again proved to be the home of wholesome family entertainment.
Being the only channel to telecast both the great mythological sagas – Ramayan & Mahabharat, Star Plus has become the no. 1 channel in Hindi GEC rankings. This gain is powered by its mythology band - 7:30 to 11 PM with more than 90 Mn viewers watching on a weekly basis! Mahabharat, becoming the most watched show followed by Ramayan on Pay Hindi GEC, having a giant category slot share of 49% & 46% respectively.
Additionally, the top 2 shows watched in Pay Hindi GEC are both on Star Plus!
Crossing the 200 GRPs mark, this growth of Star Plus has also boosted the Pay Hindi GEC growth by 71%.