Fever 104 FM tops the charts with 19.1% market share in Delhi

Fever 104 FM emerged the leading radio station in Delhi for week 14 with a whopping 19.1% share in the FM market. Fever's share in the FM market has gone up from 18.1% the previous week to 19.1% this week. This is a spectacular growth for Fever 104FM in a short span of 5 years.

The RAM ratings show the closest competitor with a TSL (time spent listening) of 272 minutes whereas Fever104FM has a TSL (time spent listening) of 311 minutes. Believing and delivering on its brand promise of' "It's all about the music', Fever 104FM topped the charts with innovative programming and interactive content.

S Keerthivasan, Business Head, Fever 104 FM, said, "The latest RAM ratings is an evidence of Fever 104 FM's unconditional commitment to listener's interest that undoubtedly offers more music and less talk. Our innovation quotient has made us create a series of new content for listeners such as the IPL partnership, a wide range of music concerts under the Fever Unplugged banner and many more."

Clearly being the favourite radio station amongst the prime advertising target audience (Sec A 20-34), young upwardly mobile Delhiites, Fever 104 FM hits the right chord with its listeners through this innovative line up of activities.

Keeping up with the cricket passion, Fever 104 FM's In-stadia experience fronted by RJ Paran, as a part of partnership with Delhi Dare Devils this IPL season has been a huge hit. The morning show ' Dilli ke Do Dabanng with RJs Manu and Suhas persistently remains the most loved shows on-air.

Undoubtedly, these shows and initiatives by Fever 104 FM are to be attributed for the consistent success. Fever 104 FM ensures to keep the momentum steady and strong and listeners can be assured of experiencing more thrill and excitement.