Fevicreate unveils 10-foot tall 'Fevicol A+ Ghoda' at Kala Ghoda Arts Festival
Fevicreate, a Pidilite initiative aimed at unleashing creative thinking among school children, has partnered with the Kala Ghoda Arts Festival (KGAF) this year for a unique interactive exhibit called ‘Fevicol A+ Ghoda’ - a 10-foot craft horse installation on Rampart Row.
Fevicreate aims to foster creative thinking among children by adopting a ‘learning by doing’ approach. In keeping with this philosophy, Fevicreate unveiled the horse in partially-finished form, with kids visiting KGAF to complete the art-work over the duration of the festival.
The installation unveiled on 1st Feb 2020 is made using different craft material such as jute, foam, wood, paper, beads and other - all glued together using Fevicol A+ the innovative new multi-surface adhesive from Fevicol. It will remain on display until 9th February, 2020
Fevicreate is also conducting Slime Workshops where children can make and play with slime using Fevigum.
Additionally, Pidilite’s Art brand Fevicryl, will also conduct a free Fevicryl Acrylic Pouring Workshop where participants will be taught multiple techniques of the art form on 9th February. In addition to this, there will also be a Fevicryl Art Display Area which will showcase numerous wonderful art ideas with Fevicryl.
Furthermore Fevicreate is also running a contest, where the visitors are asked to click a picture with ‘Fevicol A+ Ghoda’ and tag @Fevicreate to stand a chance to win hampers from Fevicreate.
Mr. Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries Ltd, said, “We are delighted to associate again with Kala Ghoda Arts Festival after a brief hiatus and we wish the participants a wonderfully creative time at the festival. As Pidilite, we are constantly trying to encourage learning through art and craft as we believe it is key to the development of the creative edge in children. It sparks their creativity and at the same time infuses them with the confidence to explore their full potential. This year we are showcasing our large range of art and craft solutions through our various activities at KGAF.”
Ms. Nicole Mody, Festival Coordinator, Kala Ghoda Arts Festival (KGAF), said, “KGAF provides an ideal platform for creative minds to come together and ideate. Fevicreate’s initiative to ignite creative thinking amongst the kids aligns with the entire objective of the festival. We hope that the visitors will have fun building the horsey."