Fibe launches "Freedom from Fraud" campaign

Fibe (formerly EarlySalary) which is India’s leading consumer lending app proudly launched its innovative “Freedom from Fraud” campaign. Fibe introduced its Cyber Insurance product in partnership with Bajaj Allianz General Insurance Company, marking the campaign's successful culmination and has already collected premium of worth ₹10 crores till date. This initiative by Fibe aimed to empower its customers with the essential knowledge and tools to navigate the digital landscape confidently and securely. This campaign represents a significant stride for the brand in its mission to educate customers on the nuances of online safety, shedding light on prevalent forms of cyber fraud and providing insights on safeguarding themselves.

The campaign focused on delivering an educational video series to shed light on the growing incidence of various fraudulent activities like digital loan scams, lottery scams, and online job scams, with the goal of enhancing public awareness and promoting vigilance against digital fraud.
In a modern era where digital interactions have become integral to daily life, Fibe's communication not only addresses these digital deceptive concerns but also presents practical solutions.

Commenting on this campaign, Sudesh Shetty Founding Member and Director of Marketing of Fibe said, “The campaign ‘Freedom from Fraud’ highlights our dedication to offering a complete secured solution. we wanted to also use this as an opportunity to introduce  a new product, Cyber Insurance with Bajaj Allianz General Insurance Company  It is an initiative for all our customers and to help them educate about typical digital scams. We are also providing them with the resources they need to keep them safe in the modern digital environment.” 

Adding to it, Akshay Mehrotra CEO and Co-founder of Fibe also said, “We are unwavering in our commitment to safeguarding our customers' financial well-being. Our 'Freedom from Fraud' campaign stands as a testament to this dedication. In a world increasingly challenged by cyber threats, we have taken proactive steps to empower customers with the knowledge and tools needed to protect themselves from fraud. Our partnership with Bajaj Allianz General Insurance Company along with this campaign not only signifies our relentless pursuit of security but also our profound belief in the importance of financial freedom. We aim to build a safer, more secure digital landscape for our customers in the future.”

The campaign conveyed a vital message to the peers representing and acknowledging the concern of fraud in the digital space. Furthermore, the inclusion of Akshay Mehrotra, a revered industry expert, played a pivotal role in bolstering credibility and delivering invaluable insights and vigilance tips to the audience.
This approach maximized the campaign's impact, fostering a deeper connection with the audience while emphasizing the message's importance.
Consequently, the campaign achieved tremendous success, garnering more than 10+ million impressions, and reaching over 5 lacs customers through social media and emails.