Flipkart.com establishes premium presence on Opera Mini

Flipkart.com, an e-commerce marketplace is from today a Speed Dial entry on the Opera Mini mobile web browser.  Millions of Opera Mini users can now shop at Flipkart.com, with just one click on the customized Flipkart thumbnail on their mobile browser.

“In addition to migrating to smartphones, The browsing behavior of Opera Mini users has undergone a change in the last few years. From visiting mostly download portals, we have seen an increase in traffic towards shopping and news related websites,” says Sunil Kamath, Vice President for South Asia, Opera Software.  “The mobile phone doubles as a shopping destination where users compare and make purchases online. Flipkart.com is already the most popular e-commerce website visited by Opera Mini users, and we are glad to bring it closer to users through Speed Dial,” he adds.

Says Ravi Vora, Sr. VP - Marketing, Flipkart, “Mobile commerce is an important area of focus for us. One in every three new customers who visit Flipkart.com come from mobile devices. This trend will continue to grow, and we expect the bulk of purchases to come from mobile in the coming years. We find that mobile browsers make it easy for new visitors to discover Flipkart. And, with the availability of options like cash-on-delivery, Flipkart has made shopping from mobile phones extremely convenient. With prominent placement on Opera Mini, we can now reach out to millions of their users who actively surf from their mobiles.”

For information and records: Opera Mini can be used on devices from the most high-end smartphones to the most basic mass-market phones: This high market share allows brands, like Flipkart, to reach out to all audience segments. As an advertising platform, one key way Opera Mini lets brands distribute their content is through its Speed Dial start screen. Speed Dial entries allow businesses to promote services through direct, one-click access to websites, as well as a customized thumbnail that serves as a visual tease to push their logos or content to users.

Opera Mini is available across mobile platforms including Android, iOS, BlackBerry and J2ME. The usage of smartphones by Opera Mini users is increasing. Android now accounts for 34% of overall users and has grown by 250% since March 2013. Opera Mini is already preinstalled on more than 250 Android devices that have been launched by Indian handset manufacturers in the country. Opera has signed partnerships with 16 handset manufacturers, in the South Asia, including Micromax, Karbonn and Lava who will also preinstall Opera Mini on all their upcoming Android devices. A majority of Opera Mini’s Android users use Samsung devices, showing that a majority of users proactively install the Opera Mini browser to have a great browsing experience from their phones. Opera Mini is available as a free download from m.opera.com/.