Flower Aura revamps its brand identity

Flower Aura - a leading gifting portal - completed the 13-year milestone since its inception and, to commemorate the occasion, it has redefined its brand identity. The brand believes that nowadays, where every gesture is a canvas for personal expression, gifting has transcended beyond the ordinary. It's no longer just an exchange of material possessions; it's a statement of thoughtfulness, a reflection of emotions, and a celebration of bonds.

 Now, in the midst of shifting tides and burgeoning aspirations, Flower Aura gracefully embraces change. After an illustrious journey nurturing countless relationships through their products, they are now embarking on a new chapter. With a captivating logo, a warm and tasteful colour palette, innovative packaging, and a renewed focus on sweet indulgence, the brand is all set to become your go-to cake and gifting destination.

 With a bolder colour scheme and sleeker design, Flower Aura is embracing the evolution of gifting and reflecting its core ethos “When words are not enough.” The brand believes that the joy of gifting begins with the anticipation of unwrapping a beautiful package. Flower Aura’s new rebranding transcends just a new logo or a fresh colour palette. It's an artful redefinition of gifting, infusing it with profound emotion and elegance.

 For the past 13 years, Flower Aura has been the most-chosen gifting partner and has been brightening lives with its heartfelt bouquets and meticulously curated gift boxes. The brand is taking its commitment to quality and service to a whole new level. The new intuitive website, updated user interface, and seamless mobile experience will make finding the perfect gift a breeze.

 Shrey Sehgal, Founder & CEO, Flower Aura, says, “The journey from receiving a gift to opening it should be just as delightful as the gift itself. That's why we've put significant effort into designing our new packaging. It's more than just a box; it's the first impression that the brand makes on its customers. Our sleek and sustainable packaging not only safeguards your gift but enhances and elevates the overall experience, making every gift feel like a treasure.”

 The brand invites its cherished users, patrons, and partners to join this transformation, celebrate its evolution, and redefine gifting as an experience that resonates deeply, connecting souls and transcending conventions.