Food Bloggers Association launch Home Chef Matters in association with Vikhroli Cucina
Home Chefs decode success mantras at Home Chef Matters
Food Bloggers Association of India (FBAI) in association with Vikhroli Cucina launched “Home Chef Matters” a platform to encourage the concept of home chefs. Through this event Vikhroli Cucina in partnership with FBAI aims to create an ecosystem for all stakeholders to come together to gain new insights, learn and network with each other.
Consumers today are open to experimenting with food more than ever before. They are open to different and unique dining experiences including authentic regional cuisines. As a result the culinary space in India is seeing a rise in pop-up dining culture.
Commenting on this event, Sujit Patil, Vice President and Head Corporate Communications at Godrej Industries Limited and Associate Companies said, “Vikhroli Cucina is an annual property by Godrej formed with an aim to create an ecosystem where chefs, bloggers, influencers, food lovers can collaborate to engage, exchange new ideas, gain insights and make new connections with each other. We are extremely happy to be associating with #HomeChefMatters and support the endeavours of FBAI in setting up platforms to encourage the rise of home chefs in India.”
Sameer Malkani, co-founder Food Bloggers’ Association of India said, “We are privileged to partner with Vikhroli Cucina a platform created by Godrej to encourage the new-age trends and exchange insights. The trend of home cooked meals has become very popular and such a platform is perfect for budding home chefs to explore the unexplored gastronomic paths and grow their business successfully.”
Corporate food consultant Rushina Ghildiyal said, “It was an honour and a privilege to be invited to help curate Home Chef Matters. Commerce from home has always existed but the rise of the home chef or culinary entrepreneur today is something being celebrated by the entire food industry. As the owner of A Perfect Bite Consulting this is a rich resource of knowledge for us and we are proud to offer Home Chefs a platform to spread their wings. This niche taps into generations of food knowledge only available in Indian homes. It only going to grow and get more bullish and I'm looking forward to seeing it happen.”
Celebrity Chef Ajay Chopra said, “It was a day well spent talking and eating some very delish regional food cooked by home chefs. A fantastic line up of industry experts shared great insights as to how an home chef could look at growing herself into an entrepreneur.”
The event witnessed experts in the food space such as corporate food consultant Rushina Ghildiyal, India’s youngest celebrity chefs and the founder of Goila Butter Chicken Chef Saransh Goila, popular chocolatierVarun Inamdar, an acclaimed culinarian Chef Ajay Chopra, the gourmand and TV host Vicky Ratnani, Energy Chef of India Chef Harpal Sokhi, Food Stylist Chef Michael Swamy, author and television personality Kunal Vijaykar, Owner of the Bohri Kitchen Munaf Kapadia and CEO of Katalyst Reputation Management Nikhila Palat share their experience and insights on: Conceptualising a home chef business, building a successful business plan, presentation skills and building brands through PR & social media.
Interactive session by the FSSAI consultant about the rules, regulations, terms and conditions of the home chef business and panel discussion on ‘Opportunities for Home Chef’ had the audience totally engrossed. In addition, Home Chef Matters also witnessed an interesting Indian Culinary jugalbandi by Gitika Saikia, Sandeep Sreedharan, Ananya Banerjee, Sherry Malhotra, Purabi Naha and the executive chef of Taj Lands’ whoshowcased their native cuisines. Fun and engaging creative cooking challenge by Chef Vicky Ratnani got wholehearted participation by the home chefs who had to create a dish with 5 ingredients from the mystery box along with California walnuts and Godrej cooking oil.