MediaCom changes: New role for Priya Choudhury, K Srinivas Rao roped in

MediaCom has announced a few significant changes and additions to its leadership team in India. Priya Choudhury, who used to lead buying nationally, moves as the lead on the P&G business. K Srinivas Rao joins MediaCom to take over the national buying role from Choudhury. Both Choudhury and Rao will report to Rathi Gangappa, COO, MediaCom India.

Rao moves to MediaCom from Maxus, where he used to lead trading for the north. He has over 18 years of experience across agencies and media owners. He will be based in Delhi.

Commenting on the development, Debraj Tripathy, Managing Director, MediaCom, said, “I am delighted to see Priya grow from her current role and have Srini on board. I am confident both of them will shine in their new roles.”

Commenting on her new role, Priya Choudhury said, “It’s a pleasure and privilege to be working with a prestigious portfolio such as P&G. My three-year stint as the Buying Lead at MediaCom has been very rewarding and I hope to continue the excitement as the P&G AOR lead.”

K Srinivas Rao added here, “MediaCom is known for its people-centric culture. I’m looking forward to being part of this wonderful team of people and clients and taking the buying products to the next level.”