Former Kellogg Marketing Lead Avik Sarkar joins Mars as Business Head

Avik Sarkar, formerly the regional Marketing Lead for Kellogg Company in the Middle East, Turkey, and Africa, has transitioned to Mars as the Business Head for South East Asia and South Asia.
His transition from Kellogg Company to Mars reflects his adaptability and capability to navigate diverse markets and regions.
Starting from Parle Agro and then moving through Emami and ITC, Sarkar has accumulated rich experience in different facets of marketing and business development. His tenure at ITC, where he played a pivotal role in establishing Vivel as a dominant soap brand in East India, underscores his strategic acumen and leadership skills.
His expertise encompasses consumer behavior, customer insights, brand development, business strategy, and more.
Sarkar conducted extensive research on need states for benefit segmentation, informing the development of the destination portfolio strategy. He also led marketing efforts, identifying market strengths and weaknesses for Vivel, and executing both short and long-term marketing plans through targeted micro-campaigns.
Avik Sarkar's transition to Mars as the business head for South East Asia and South Asia positions him to leverage his expertise and experience to further drive the company's growth and market presence in these regions.