Former key executives of Posterscope India come together to start Mantaray Digicom

“Any time is a good time to start a company.” – Ron Conway, Noted Startup Investor, famously said. Yes, the time to start something new that has the potential to change the existing paradigms in the OOH space is just about right.

Out of home industry seasoned professionals, Robin Gupta, Vineet Sharma and Sumit Goswami, former key executives of Posterscope India, a Dentsu company have come together to start Mantaray Digicom, a boutique OOH/DOOH SaaS company, to deliver automated and easy access solutions, aimed at filling significant gaps in the industry.

Driven passionately by a keen desire to bring about a change they have always wanted to see in the industry, the trio is confident that their disruptive offering will usher in new ways of conducting the OOH business.

One of their early breakthroughs is S.A.L.T (structured analytics led targeting) a comprehensive platform modeled around Ai and new digital technologies. The tool will be an open forum for all entities, buying and selling media to learn, design and transact with structured ease. “S.A.L.T will eventually prove to provide reliable accessibility for data, we’ve long been wanting to see”, claim the founders.

With an unwavering focus on location driven solutions, the trio with a collective experience of more than 45 years is building a team of like-minded professionals who have a diverse skill sets across OOH, and digital verticals. 

With a vision to build an organization, the foundations of which are based on the three T’s of transparency, trust, and technology. Mantaray Digicom has already bagged angel investment and will be foraying into multiple seed rounds to raise additional funds to scale their business, whilst launching two virgin territories soon. The company is being advised and mentored by two very senior industry professionals, who trust it’s potential and believe a step in the right direction has finally been taken. 

Currently with a team of 7 professionals, it is expected that new hires in various roles will be made. Vineet Sharma, V.P Business Development & Operations had this to say, “We can’t shy away from the fact that the OOH industry, though considered the oldest and most trusted medium is aloof from digital disruptions for quite some time now. While other mediums continue to evolve with newer technologies, OOH is yet to ride this wave. Our SaaS based approach not only addresses the digital divide, seen in the form of efficiency and results, but also touches upon inclusion of all stakeholders in an ecosystem of monitored processes throughout the value chain of business. I am confident, with our methodology, the industry will witness a turning point, revolutionizing the OOH for the better.