FoxyMoron & Passpass Pulse compliment brands on World Compliments Day

Keeping up with its tradition for the fourth time, FoxyMoron, a part of Zoo Media Network, the full-funnel digital creative agency for  Passpass Pulse, India’s no. 1 candy from DS Group launched its annual campaign for World Compliment Day. As part of this campaign, Passpass Pulse is lauding exceptional brands that are the “pulse” of young India. They made grand gestures by complementing brands on billboards and also entered into a sweet Twitter exchange since modern brands today tend to engage in clever, humorous, and unconventional banter.

The campaign #PulseOfCompliments was created and conceptualized by the artistic minds at FoxyMoron. The campaign turned heads and garnered admiration for brands by complimenting them with quirky billboards from Passpass Pulse for six notable brands namely, Dominos, Dunzo, Airtel, boAt, Zomato, and Radio Mirchi with unconventional and clever copy, that went live on 28th Feb. These billboards not only kept up with their yearly Compliment Day tradition but also featured clever and good-natured thank-you messages.

In addition to this, Passpass Pulse amplified this over Twitter and spread positivity in a fun engagement with several remarkable brands such as PVR Cinemas, EaseMyTrip.com, SugarCosmetics, Licious, Hero MotoCorp, Orion India, Yatra, BookMyShow, Wow Momos, Zepto, Flipkart, Baskin Robbins, Tim Hortons, Truly Madly, etc by starting a chain of compliments amongst brands. This created an aura of positivity and goodwill coursing through the community, resulting in a lot of social media buzz and positive responses. By combining OOH billboards and social media amplification, this campaign integrated the online and offline experience and made the flagship campaign even more impressive by going BIG.

Brands engage in a sweet Twitter exchange on #WorldComplimentsDay #PulseofCompliments

Mr. Arvind Kumar, General Manager Marketing, Dharampal Satyapal Foods Ltd. says, “World Compliment Day campaigns of Pass Pass Pulse have been immensely successful since 2020. While brand banters are pretty common in the social media space, Pulse has leveraged a unique approach to bring forth the ideology of spreading love and joy amongst all the brands out there. Through billboards, this time we decided to do something different to say thank you. We believe that compliments are a modest yet potent way to acknowledge the great work done by brands and we look forward to starting a chain reaction of magnanimity and gratitude in the digital space.”

Commenting on the successful campaign, Mr. Dhruv Warrior, National Creative Director, FoxyMoron quotes, “This campaign is a true manifestation of what happens when clients and agencies work together to create a larger-than-life idea. This is what we strive to achieve at FoxyMoron, using the power of creativity and understanding the PULSE of Compliment Day by taking connecting experiences online-to-offline-to-online (O2O2O).”

As the world takes a moment to spread positivity and kindness, Passpass Pulse became the perfect complement to any compliment, wrapping up this day with a successful campaign, the fourth time in a row. 

This campaign went live on 1st March 2023 on Pulse’s social media handles across Facebook, Instagram and Twitter.