Fratelli Wines earmarks investments worth Rs. 2 Cr for FY 2012-13!

Intending to become the second most distributed domestic wine brand; Fratelli Wines has earmarked an investment sum of Rs. Two crores which will help the brand become the second largest, in terms of distribution and portfolio size, by the end of the Second Quarter of 2012-13. After conducting exemplary business across the wine markets of Delhi, Maharashtra, Rajasthan, Himachal Pradesh, Chandigarh and Punjab; Fratelli Wines is now on a strategic expansion and plans to enter markets such as Goa, Puducherry, Tamil Nadu, Haryana, West Bengal, Karnataka and Kerala, catering to a new set of consumers.

 

Eventually targeting a pan India presence, and capturing a significant market share of the blossoming 1.4 million 9lts case wine market, Fratelli Wines plans to launch its most premium label-‘SETTE’ by the second quarter of the year followed by the introduction of its coveted Sparkling and Rosé labels by end of Q3, 2012-13 as well.

 

Taking the brand global, Fratelli Wines have already joined hands with Novum Wines, world-known importers of wine, to open the UK market for the brand. The full range of Fratelli Wines was available for taste at the London International wine fair on the Halgarten Druitt & Novum Wines' stand.

 

Talking about the expansion plans, Kapil Sekhri, Director and Co-Promoter, Fratelli Wines said, “We are overtly encouraged by the response that the Indian Wine Market has given to Fratelli Wines and are buoyed by the fact that the market has been maturing over time and started accepting the new-age Indian wines. Once we started, we expected significant acceptability of the Fratelli brand in the market, but the response to our product bouquet as far, has been overwhelming, to say the least. Expecting the market to have growing acceptability to the new product range which we will be offering in the near future and strengthen our presence pan-India, we intend to make an investment of about Rs. two crores in the current financial year 2012-13 and reach an installed capacity of 80,000 cases soon, and thus create a firm footing as the lead wine maker in the Indian wine market.”

“We are also expecting to retire all debt by 2015 and intend to become self sustained by March 2014”, he added.

 

Becoming a well commended wine brand in just in its second year of operation, the Fratelli Wines stable has achieved distinguished commendations for its varietals wherein the exclusive ‘Chardonnay 2011’ has been notably commended by Decanter at the recently announced Decanter World Wine Awards 2012 and by William Reed Business Media at the International Wine Challenge for 2012. Also, apart from the ‘Chardonnay 2011’ which was the judge’s unanimous favourite at both the awards, the varietals of ‘Sauvignon Blanc 2011’ and ‘Chenin Blanc 2011’ which had won itself a commendation by IWC last year as well, were also avidly commended at the International Wine Challenge 2012, which goes to show the pedigree of the institution.

 

‘Fratelli’ which translates to ‘Brothers’ in Italian is an Indo-Italian venture intended to bring the best of wines to the country. Collaboration between three families- the Secci brothers, the Sekhri brothers and the Mohite-Patil brothers, the partnership intends to bring in Italian wine brewing tradition coupled with the favourable Indian cultivation terrains, to the Indian wine market. Grown on a trench line of 330km with 350,000 samplings, the Fratelli Wines vineyards are planted with 12 different grape varieties on a combination of 240 acres of virgin land at Akluj spread over three sites – Motewadi, Nimgaon and Garwad.