Fujifilm Instax brings campaign ‘Print your moment’ with Milind Soman

Fujifilm India, kickstarted its festive season campaign with celebrity Milind Soman. The campaign which is currently live across OOH and digital platforms aim to highlight the timeless significance of printed memories, with the slogan, ‘Print your moment’.

As part of the campaign, Milind can be seen having fun with different Instax cameras and recreating a photograph he cherishes using multiple quirky and classic cameras from the Instax series. The campaign will run for 30 days, till Diwali across Instax’s social media channels, websites and across select locations including at metro stations (Bangalore, Mumbai and Kolkata) and at the Delhi airport. It will also be amplified across radio stations.

Speaking on the campaign, Mr. Arun Babu, General Manager, EID, Optical Devices & Instax Division, Fujifilm India said that, “With the festive season around the corner, Instax aims to reiterate the unparalleled role that printed memories play in special moments. We are proud to have continued our partnership with the multi-talented star, Milind Soman who used Instax prints in the most fun and unique way in the film. With this, we look forward to furthering our messaging of cherishing memories with print.” 

Previously, Fujifilm Instax also launched a campaign video with Milind titled, ‘If you can’t print it, it’s not worth it’ that highlighted how printed memories have the ability to last a lifetime and always instill a feeling of sheer happiness and nostalgia whenever revisited.