Future Generali India Life Insurance unveils its campaign on World Heart Day
Re-emphasizing the brand tagline ‘Bharosa Papa Jaisa’ Future Generali India Life Insurance, India’s trusted life insurance brand is back with its 360-degree campaign this World Heart Day. The campaign focuses on the essence of how a father is determined to keep his heart fit by leading a healthy lifestyle and living up to the trust his child bestows on him. A child’s trust means the world to the father. And being with a trusted life insurance company means peace of mind and financial security for him and his family.
This World Heart Day, Future Generali India Life Insurance launched a 360-degree marketing campaign with this message to remind all fathers to take care of their Heart Health. The campaign was launched through a video film, via different digital mediums on September 18, 2022. It appears in Hindi, Bengali, Tamil, Gujarati, and Marathi languages. The campaign is also supported by exciting on-ground promotions.