Fynd Platform encourages SMEs to start online business with a new campaign
Running a small business can be challenging, but as the market is quickly shifting online it is important for new and upcoming brands to establish themselves. Fynd is helping these businesses to make the switch to online. The Mumbai-based tech company is providing entrepreneurs with an opportunity to create and manage their online business at just Rs.21/month for the year.
SME's frequently face technical challenges and big expenses in embracing digitalization. Fynd with its e-commerce product, Fynd Platform is supporting businesses in creating an online presence to reach customers beyond geographical boundaries, all while keeping costs down. Fynd Platform enables these small businesses to effectively manage their online store, offer multiple payment methods for mobile app and website, integrate in-built POS for physical stores, and partner with reliable firms for shipping and logistics.
The e-commerce platform is built on the foundation of Fynd’s unique omnichannel model and has created a truly self-serve platform giving entrepreneurs the tools to take any action they need: Theme Editor for in-built themes, Marketing tools, and Communication templates to communicate with customers, an Order Management System (OMS) for tracking orders, and integrations with Analytics Platforms for insights. Those who wish to sell on marketplaces can choose Amazon, Myntra, Flipkart, and Tata Cliq. And instead of running each marketplace individually, the seller can take all necessary actions for catalogue, inventory, orders, and delivery entirely from the unified dashboard on Fynd Platform.
The platform launched in April 2020 and has brought multiple unique Indian brands online such as Leonish, Deepika Arora, Body Cafe and more. These brands are not just from Mumbai or other metros, but also from multiple Indian cities, amplifying the entrepreneur growth story in India. From designer clothes, footwear, to organic body care products, SME’s can setup their store the way they prefer, from anywhere in the country, and sell diverse products.
"Fynd has been on the forefront of uniting offline-online retail since 2012. With our latest campaign, 2020won we aim to unlock the entire Fynd Platform ecosystem for small and medium business owners at an unbelievable value, encouraging them to begin their entrepreneurial journey and start serving shoppers right now," Farooq Adam, Fynd CoFounder.
The platform offers monthly subscription packages to suit different business requirements. In the 2020won campaign, the first 100 brand signups can utilize Fynd Platform features for Rs.21/month till December 31, 2021, and opt for the Professional Plan at Rs.1499/month in 2022. Fynd aims to back SMEs looking to break into the ecommerce sector and help them effortlessly navigate the increasing online demand in the post-pandemic world.