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Gaming industry is creating a unique value position in the conventional market: Experts

With 252 million unique visitors to games-related sites in March 2021 (as per ComScore), India is one of the largest gaming markets today. The burgeoning gaming industry in India is creating an all new ecosystem. Various industry reports show the tremendous growth potential of this industry. The entire pandemic period has seen an accelerated adoption of online gaming in India, with the average time spent on mobile phones reaching 4.1 hours during the lockdown period from 2.5 hours in the pre-COVID-19 era.

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o understand this sunrise industry further, Adgully’s premier #TwitterChat #GullyChat property on Friday, July 16, turned the spotlight on ‘Gaming in India – The Scope, Scale and Potential’. The discussion was joined by an expert panel:

Anurag Khurana, Co-founder and CEO, Newgen Gaming

Kuldeep Lather, Founder Villager Esports

Pranav Panpalia, Founder, OpraahFx and OP Gaming

Rahul Bhatia, CEO & Co-Founder, RV online Gaming

Growth of gaming industry in India

Pranav Panpalia remarked, “Gaming, once seen as a pastime activity, has now evolved to be one of the most prominent cultures in the country and world. Gamers, esports players, and gaming content creators have seized to create a unique value position in the conventional market of careers.”

“Internationally, gaming boomed over the last few years, whereas India saw a quick growth only after the 2020 lockdown. In normal conditions, it otherwise would have taken at least 3-5 years for the Indian gaming market to reach where we are today,” he added.

Expressing his confidence in the steep growth of the gaming industry in India, Kuldeep Lather said that the growth has been “truly amazing and unbelievable”. He added, “We are growing at such a fast pace that we can catch up to the world in a few years.”

Rahul Bhatia had one world to describe the growth of the gaming industry, “phenomenal”. He noted, “In 2020, India was No. 1 in mobile game downloads, clocking 7.3 billion installs. Card games, war games, fantasy sports witnessed multi-fold growth. Since more than 60% of gamers in India are under 25 years of age, the gaming growth map looks promising.”

According to Anurag Khurana, the growth of the gaming industry in India has been “unprecedented, but not unexpected and it is poised to grow even more”. “The recent surge in smartphone availability, affordable data and emergence of local payment methods have provided an impetus to the current growth,” he pointed out.

India leads charts globally in terms of mobile game downloads on the Play Store and is being seen as a massive consumer market, the experts said.

Follow the conversation on Twitter – @adgully.


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