Gillette® launches new MACH3™ START™ With Aqua-Grip™ handle
Joining the MACH3 Turbo™ and MACH3™ original, is Gillette’s newest launch the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially designed this new razor with its first-ever 360° Aqua-Grip handle which entails the understanding of the needs and the problems of younger guys who are just starting to shave.
Guys take pride in their tools – a drill, a game controller, a razor hence Gillette has come up with this innovative handle, which features blades that are thinner than a surgeon’s scalpel and coated with a diamond-like-carbon, making the blades stronger resulting in a close and comfortable shave– even on the 15th shave. Available in a sleek, blue hue, the MACH3 START feels extraordinarily comfortable to hold and allows guys to have total control in any situation – when shaving at the sink or in the shower.
“Gillette takes pride in launching the new MACH3 START which is designed for the millennials who want the added benefit of a secure grip for total control even in wet conditions during a shave. It is being introduced at a lower price point to be more accessible to young men and those who are just starting to shave.” said Karthik Srivatsan, Associate Director & Country Category Leader, Shave Care, Indian Sub-Continent at P&G.
“It’s important that guys feel equipped to face every day with the right attitude and confidence,” said Hardik Pandya, Brand Ambassador. “I am excited to be the face of MACH3 Start, that not only takes care of the different grooming needs of the youth but also their preferred looks, different skin types and is also pocket-friendly,” he added.
In addition to the launch of the MACH3 START with Aqua-Grip, Gillette is improving the MACH3 family with sharper blades on the MACH3 original to go up against tough beard hair. The blades are made with high quality stainless steel that is precisely thinned and coated for durability to ultimately cut through beard hair with greater ease. Over the past 20 years, Gillette MACH3 has continued to innovate and advance in precision technology and has delivered on craftsmanship to uphold its reputation.
Gillette MACH3 START with Aqua-Grip will be available across all modern retail outlets and ecommerce platforms pan India and is priced at Rs.169.