Glaxosmithline consumer Healthcare launches Horlicks Oats

GlaxoSmithKline Consumer Healthcare, the global FMCG Company with a strong health and nutrition product portfolio in India, announced the launch of Horlicks Oats today. This launch marks the company's entry into the Breakfast market in India thereby adding another category to its growing nutrition portfolio.

Today's lifestyle is giving rise to lot of lifestyle related diseases like hypertension, overweight & heart related diseases & doctors are also concerned with the same. Food & lifestyle changes are the key to a long term health & GSKCH is committed to providing the right solutions to the consumers for their changing lifestyle & their nutrition needs.

Designed as a healthy breakfast option for today's fast-paced life, Horlicks Oats comes with "3 Way Health Advantage'# ' helps manage weight, helps manage healthy blood pressure and helps reduce cholesterol. The product is available in 3 pack sizes of 200gm, 400gm & 1kg pouch pack and comes with the trust of Horlicks Nutrition Academy.

Jayant Singh, Marketing Director, GlaxoSmithKline Consumer Healthcare, India said, "Current lifestyle trends compel Indians to either skip or have an incomplete breakfast in which nutrition is often neglected. By broadening the Horlicks portfolio to Oats, GlaxoSmithKline Consumer Healthcare aims to spread the goodness of healthy living and complete the consumer food table by adding yet another nutritious/wholesome option to the menu. With this launch, we want to occupy greater mind space in the healthy food segment."

As part of GSKCH's initiative to build awareness about Horlicks Oats, the company has launched an advertising campaign across print and television platforms to communicate the value proposition of the product of providing a 3 Way Health Advantage#- important for long term health & well being. Horlicks Oats is being launched first in the southern market.