Global OTT subscriptions surpass 1.5bn
Global OTT subscriptions have surpassed 1.5bn, little more than two years after exceeding 1bn subscriptions in the first half of 2020. The USA and China combined represent roughly half of the global total, with the US surpassing 400m subscriptions at a similar time to the global total hitting 1.5bn. Netflix and Amazon represent the two largest SVoD services in the world; however combining Disney+ and Disney+ Hotstar sees Disney+ streaming services overtaking Amazon Prime Video subscriptions in 2022, making it the second largest streaming service in the world, behind Netflix.
While mature markets are beginning to reach saturation, there is still room for growth in subscription OTT globally. Emerging markets will help the total approach 2bn in the next few years, with more than 1bn of those forecast to be from outside of the US and China.