Global Skincare Sensation Cerave Debuts In India
L’Oréal Dermatological Beauty recently unveiled its first brand – CeraVe, the #1 dermatologist-recommended skincare brand in the US*, in India. To support the launch and amplify its core proposition, the brand hosted ‘Skin Barrier Science - A Dermatological Summit’ in Mumbai, with key dermatologists, experts, and partners coming together from all over India and the world to highlight the importance of providing patients with access to dermatologically recommended skincare solutions in India.
Speaking at the launch event, Rami Itani, Director – L’Oréal Dermatological Beauty, L’Oréal India, said, “We are excited to launch the L’Oréal Dermatological Beauty division in India, starting with CeraVe, one of the most trusted skincare brands globally. According to a study conducted by the Indian Ministry of Health & Family Welfare, we deducted that India has one of the lowest ratios of dermatologists to consumers in the world, and we believe that consumers deserve to have access to dermatological solutions that are effective and safe. We observed an increasing demand among consumers for skincare that is backed by science and recommended by healthcare professionals. With this launch, we aim to bridge this gap and meet the needs of our consumers, by providing access to expert dermatological care and effective skincare solutions.”
CeraVe’s unique formula has been developed with dermatologists and contains 3 Essential Ceramides that restore the skin’s natural barrier, leveraging MVE (Multivesicular Emulsion) technology, an exclusive delivery system that provides long-lasting hydration. CeraVe has a comprehensive portfolio from gentle cleansers to moisturizers and specialized treatments, which offer clinically proven solutions that cater to various skin concerns. CeraVe’s efficacy is clinically proven on Indian skin as the moisturizing cream has been tested on mild to moderate cases of atopic dermatitis as well.
A special feature of the event was an educational experience zone, led by Dr. Namita Misra, Head, Omics Teams for Exposome Advanced Research, L’Oréal France, who shared the science and research that goes into CeraVe, both globally and in India. A futuristic take on the event was the presence of Dr. Muneeb Shah in holographic real-time interactive form. Dr. Shah is a globally renowned US-based dermatologist known on social media as doctorly. He provided a masterclass taking the attendees through his experience and social media tips to bring the voice and expertise of dermatologists closer to consumers.
Leading international dermatologist, Dr. Giuseppe Micali coming from Italy, spoke about the importance of Skin Barrier Science and the role of Ceramides in the restoration of the skin barrier and improvement in skin quality. Senior Indian dermatologist Dr. Neena Khanna who was the head of the dermatology department at AIIMS hospital in Delhi shared the results of a local clinical trial that was done in India to prove CeraVe’s efficacy on Indian skin. A panel discussion was held to better understand skin conditions prevalent in India and the role of ceramides in protecting the skin barrier and improving overall skin health.
CeraVe is available in dermatology clinics, chemist stores, e-pharmacies, and on Nykaa under the dermatological banner.