GMR Airports helps people connect with #LightALamp campaign
As a builder of airports and connector of the world, GMR Airports, translated their expertise through an innovative Diwali campaign to help millions of people connect across the globe for the festive season. The campaign - #LightALamp, conceptualized and executed by 22feet Tribal Worldwide, targeted people who were far away from loved ones due to the long geographical distances between them. The campaign helped them ‘light a lamp’ from the very place they were stationed, while dedicating it to their favourite person across the globe, through a special world map created by GMR Airports on their microsite.
The campaign also engaged with other Airports and Airlines around the world. The number of virtual lamps lit on GMR’s world map on the microsite increased rapidly within 24 hours of the campaign activation. In the first two days of #LightALamp, more than 34,000 lamps were lit across the seven continents. Several international airports including Atlanta, London Heathrow, San Francisco, Dublin, Dubai, Dallas DFW, Jakarta, Newcastle, Perth, Ontario, Pittsburgh, Bengaluru, London Luton, Zagreb, Gold Coast, Edmonton International engaged with the campaign. Further, International airlines including KLM, Virgin Atlantic, Swiss International Airlines, GoAir, and Vistara also extended their support to the campaign.