Goafest 2016: Contract, Scarecrow, Dentsu, JWT shine at Radio Abbys
Day 2 of Goafest 2016 saw the presentation of the Creative Abbys. The jury announced the winners for nine categories, including Radio, Radio Craft, Broadcaster Abbys, Brand Abbys, Activation & Promotion, Public Relations, Print Craft, Branded Content & Entertainment and Direct.
Radio Single saw Contract secure 10 metals, which included two Silvers and eight Bronzes. The agency, however, drew a blank in Radio Craft.
JWT bagged the only Gold given away in Radio Single for its campaign titled ‘Mama’ done for Godrej Dual Video Door Phone in the Household and Business Appliances category. The agency also won a Silver and a Bronze in this category. JWT secured two Silvers and a Bronze in Radio Craft.
Dentsu Creative Impact scored seven Bronzes in Radio Single. In Radio Craft category, the agency won a Bronze.
Scarecrow walked away with a Silver and four Bronzes in Radio Single, while the agency’s tally in Radio Craft included five Bronzes.
Rediffusion Y&R scored a Bronze in Radio Single. The agency did better in Radio Craft, where it took home a Silver and two Bronzes.