Publicis New York appoints Joe Mongognia as Chief Creative Officer

Publicis New York has appointed Joe Mongognia as its new Chief Creative Officer. Joe will spearhead creative endeavours across Publicis New York, reporting directly to Carla Serrano, CEO of Publicis New York and Global Chief Strategy Officer of Publicis Groupe. With a career spanning over a decade at Grey New York, most recently as Executive Creative Director, Joe brings a wealth of experience overseeing creative campaigns for renowned brands including NFL, Gillette, Pfizer, Pringles, MassMutual, National Parks, and Procter & Gamble. Over the past two decades, he has played pivotal roles in shaping leading agencies such as Ogilvy, McCann, and JWT. Joe's creative brilliance has been lauded with numerous international accolades, including Cannes Lions, D&AD, Effies, The ANDYs, and One Show, and his work is proudly showcased in MoMA's permanent advertising collection.

Renowned for its innovative approach, Publicis New York stands as a cornerstone of creative excellence within the industry and serves as the driving force behind Publicis Groupe's cutting-edge Power of One models. This innovative approach has garnered the trust of leading brands such as Citi, Pfizer, and Walmart, consolidating top-tier capabilities, talent, and agencies across various disciplines including data, media, technology, creative, and production into seamlessly integrated, client-centric teams.

Carla Serrano said: “The Power of One requires a different leadership mindset from the typical chief creative gig. It’s less about making ads and more about nurturing the best ideas from the Groupe’s full arsenal of data, talent and creativity. Joe immediately grasped the assignment and Publicis New York’s ambition to put creative at the centre of driving brands into the future.”

"The industry has long admired the Power of One for its ability to seamlessly unite brands with top-tier talent and integrated capabilities, all while maintaining an unwavering commitment to creativity," said Joe. "What drew me to Publicis New York is its transformative evolution beyond the traditional creative agency model. It embodies a dynamic philosophy adaptable to the evolving needs of brands and the industry, presenting the ultimate canvas for creative exploration."