GoaFest - Day 3: Knowledge Seminar V

Robin Wight, President, Engine

We got two minds and most marketing is targeting the wrong one

We don’t control most of what our brain decides for us

The brain saves its energy for the most important things in life which is seldom anything to do with marketing.

Brands only exist because they help consumers make buying decision without using too much brain power. 

Branded empathy, the most valuable asset in marketing can now be assessed in the brain

Brain responds more to feelings than facts

In 10 years time we will be able to read consumer minds to discover the truth about brand marketing

Science can help creativity flourish