Gobsmack partners with Radium to venture into the Indian FX landscape

Gobsmack and Radium tie up to venture into the Indian FX landscape. The companies debut with "Dancing Squirrels' for the Kit Kat commercial. A love struck male squirrel serenading a female squirrel, as she spurns his advances. Undeterred, the squirrel sings and dances on a Hindi Film song, with signature Bollywood pelvic thrusts, till he finally wins over his Juliet.

The 45-second commercial for Kit Kat chocolate bar marks the beginning of an ambitious plan by Gobsmack! a content company based out of Bangalore. Gobsmack! who handled the production for the Kit Kat chocolate commercial, shepherd the project from concept to completion and brought to life the creative spot out of JWT Delhi.

The commercial has become a rage since being out on Indian TV screens two weeks back and has received overwhelming response with close to 500K hits on YouTube already. It has also developed an international following on 30 different posts on YouTube.

Shyam Madiraju, Director, Gobsmack!, the force behind the "Dancing Squirrels', says, "A huge part of Gobsmack's uniqueness lies in finding the best talent for each job across the globe. Our desire is to think and work beyond the limitations of physical borders or the limitations of mindsets working in the traditional worlds of mass media. When we heard the creative for the commercial, we knew what all we wanted to create the best CGI possible. What you see today is a result of a collaborated talent roster at JWT, Radium and Gobsmack!"

With an objective to open a cross continental channel for Indian companies to work with some of the World's top International production and post production talent, Gobsmack! collaborated with Radium Los Angeles and it's parent company Reel FX for the post production work for the commercial. As a result of this association, Gobmsack! has now signed them for exclusive representation for the Indian market.