Godrej celebrates 125 years of Diwali
The festival of lights is being celebrated again as brightly as it used to be after a long gap of two years. On this occasion, India’s leading conglomerate, the Godrej Group, releases a Diwali-celebrations themed commemorative brand film - #GodrejKiDiwali
The film showcases how the iconic group has been celebrating Diwali by being an integral part of celebrations across India, lighting up hope and love, not just on the festival days but right through the year, day after day. Ideated and executed by the Godrej Brand and Communications team along with Creativeland Asia, the film brings to light how every product from the iconic group has a sparkling consumer connect by bringing smiles, security and a sense of celebration.
Speaking on the launch of the brand film, Tanya Dubash, Executive Director and Chief Brand Officer at the Godrej Group, said “Diwali, for us, has always been extra special. Keeping the needs of our consumers paramount for 125 years, we have strived to spread joy and sparkle, making every day a festival, throughout the year”
Anu Joseph, Co-Founder and Creative Vice-Chairman at Creativeland Asia added, “This Diwali, we wanted to show our nation how the festival of lights looks in the world of Godrej. From happy farmers to healthy children, from making a self-reliant India to nurturing its tomorrow, this is how Godrej makes our nation shine during Diwali, all around the year.”